2024-11-0920090267-364910.1016/j.clsr.2009.03.0032-s2.0-67650227439http://dx.doi.org/10.1016/j.clsr.2009.03.003https://hdl.handle.net/20.500.14288/14887Webcasting is an emerging industry, which steadily gains significance as technology enables efficient delivery of video content via Internet. The regulation of webcasting is a topic worthy of debate: Regulating webcasting heavy-handedly may result in stifled innovation whereas not imposing any regulation carries the danger of an un-level playing field between webcasters and stringently regulated broadcasters. In the wake of the Audiovisual Media Services (AVMS) Directive's adoption, the debate has inevitably come to the attention of national regulators of EU Member States, and will remain on OFCOM's agenda until the Directive's implementation into UK law is completed. This article provides an analysis of both the AVMS Directive and the current UK broadcasting law as regards to its applicability to Internet-based services in order to identify UK's current standing prior to implementation; discusses the role of alternatives to state regulation (self- and co-regulation) in the implementation process and finally addresses the DCMS Public Consultation on the Implementation of AVMS Directive revealing the government's plan for the implementation.LawJournal Articlehttps://www.scopus.com/inward/record.uri?eid=2-s2.0-67650227439anddoi=10.1016%2fj.clsr.2009.03.003andpartnerID=40andmd5=a39682464258dd55ac5125e76af3dc81Q15976