Improved churn prediction by more effective use of customer data: The case of private banking customers

Ali, Özden GürArıtürk, Umut2024-11-092011https://hdl.handle.net/20.500.14288/5090xiii, 113 l. : ill. ; 30 cm.restrictedAccessCustomer loyalty programsCustomer relations, Data processingCustomer relations, ManagementConsumer satisfactionBanks and banking, Customer servicesImproved churn prediction by more effective use of customer data: The case of private banking customersThesis© All Rights Reserved. Accessible to Koç University Affiliated Users Only!