Örmeci, LerzanGüneş, Evrim DidemÖzden, Hazal2024-11-092006https://hdl.handle.net/20.500.14288/5861xiii, 126 l. : ill 30 cm.restrictedAccessCustomer relations, ManagementCross-selling financial servicesRelationship marketingAccounting for customer reactions to customer relationship management initiativesThesis© All Rights Reserved. Accessible to Koç University Affiliated Users Only!