Competent consumer: achievement goal theory and consumer evaluations

Canlı, Zeynep GürhanÇamurdan, Efe2024-11-092016https://hdl.handle.net/20.500.14288/530582 leaves : illustrations ; 30 cm.restrictedAccessConsumers, ResearchConsumer behaviorBrand choiceConsumers' preferencesConsumer profilingCompetent consumer: achievement goal theory and consumer evaluationsDissertation© All Rights Reserved. Accessible to Koç University Affiliated Users Only!