Essays on negativity bias in decision making: the role of complementary values in attribute framing effects

Sayman, SerdarErguncu, Selin2024-11-092015https://hdl.handle.net/20.500.14288/5112xiv, 111 leaves : illustrations, tables ; 30 cm.restrictedAccessConsumer behaviorConsumers' preferencesConsumers, AttitudesConsumers, ResearchDecision makingEssays on negativity bias in decision making: the role of complementary values in attribute framing effectsDissertation© All Rights Reserved. Accessible to Koç University Affiliated Users Only!