Department of Business Administration2024-11-0920051061-3846N/A2-s2.0-24344461438https://eds.s.ebscohost.com/eds/pdfviewer/pdfviewer?vid=0&sid=8a5931de-92da-41fa-b524-77e901bba89d%40redishttps://hdl.handle.net/20.500.14288/13991N/ABusiness administrationThe brand-customer connectionReviewhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-24344461438&partnerID=40&md5=3f41ce818d1ca2a009be42d138f8c06bQ310887