Department of Business Administration2024-11-0920130749-597810.1016/j.obhdp.2013.01.0042-s2.0-84875274988http://dx.doi.org/10.1016/j.obhdp.2013.01.004https://hdl.handle.net/20.500.14288/6479Low numerical probabilities tend to be directionally ambiguous, meaning they can be interpreted either positively, suggesting the occurrence of the target event, or negatively, suggesting its non-occurrence. High numerical probabilities, however, are typically interpreted positively. We argue that the greater directional ambiguity of low numerical probabilities may make them more susceptible than high probabilities to contextual influences. Results from five experiments supported this premise, with perceived base rate affecting the interpretation of an event's numerical posterior probability more when it was low than high. The effect is consistent with a confirmatory hypothesis testing process, with the relevant perceived base rate suggesting the directional hypothesis which people then test in a confirmatory manner. (c) 2013 Elsevier Inc. All rights reserved.Psychology, Applied psychologyManagementPsychologySocialJournal Article317454600010962