Department of Economics2024-11-0920130893-945410.1093/rfs/hht0292-s2.0-84882956531http://dx.doi.org/10.1093/rfs/hht029https://hdl.handle.net/20.500.14288/10678Using a unique panel data set from a U.K. credit card company, we analyze the interest rate sensitivity of subprime credit card borrowers. In addition to all individual transactions and loan terms, we have access to details of a randomized interest rate experiment conducted by the lender on existing (inframarginal) loans. For the whole sample, we estimate a statistically significant 3.4 pound reduction in monthly credit demand in response to a five percentage point increase in interest rates. This aggregate response is small, but it masks very interesting heterogeneity in the sample. We find that only low-risk borrowers who fully utilize their credit cards lower their credit demand significantly when faced with an increase in interest rates. We also document that a five percentage point increase in interest rates generates significant additional revenue for the lender without inducing delinquency over a short horizon.Business, financeEconomicsSubprime consumer credit demand: evidence from a lender's pricing experimentJournal Article1465-7368323294300007Q110999