Marketing strategy in tough economic times

Tunalı, Ayşegül ÖzsomerÖzturan, Peren2024-11-092013https://hdl.handle.net/20.500.14288/5914ii, 134 l. : ill. 30 cm.restrictedAccessMarketing, ManagementStrategic planningMarketing strategy in tough economic timesDissertation© All Rights Reserved. Accessible to Koç University Affiliated Users Only!