Department of Business Administration2024-11-1020060092-070310.1177/00920703052849812-s2.0-33644620425http://dx.doi.org/10.1177/0092070305284981https://hdl.handle.net/20.500.14288/16547This research examined how observers use corporate associations (e.g., environmental responsibility) in drawing inferences about a target consumer's dispositions (e.g., whether the target person really cares about the environment). Respondents read a scenario describing a target consumer purchasing a certain brand of pens, whose maker had recently teamed up with an environmental organization. It was,found that target-related factors (e.g., impression motivation, the consistency of behavior) and company-related factors (e.g., the congruity of the supported cause with the company's reputation) systematically influenced the dispositional inferences made by the observers.BusinessJournal Article1552-7824237112100009Q111770