Understanding the situational appeal of local brands in emerging economies: The case of Turkey

Department of Business Administration2024-11-092010978-0-915552-65-80098-9258N/AN/Ahttps://hdl.handle.net/20.500.14288/9501BusinessPsychologyAppliedUnderstanding the situational appeal of local brands in emerging economies: The case of TurkeyConference proceeding31553500027412764