Department of Media and Visual Arts2024-11-0920200765-369710.3917/soc.149.00612-s2.0-85120181416N/Ahttps://hdl.handle.net/20.500.14288/12598This article explores the love and fandom of a widespread global popular culture phenomenon in a national context, that is, Korean pop music (K-pop) and its broad appeal among Turkish youth. Recently, K-pop fandom - which extends to the love of Korean TV series, language, and culture - has been discussed in conservative Turkish media as an "alarming" trend growing in popularity among adolescents. This article examines how Turkish K-pop fans express their emotional involvement and love for the music on social media - mainly on Twitter and on YouTube. The questions that this article poses are the following: How are emotional connections formed through popular culture in the Global South-Global South axis? Do these global bonds surpass national feelings? What is the language used to communicate love for the global phenomenon? What tensions does love for a global product generate in a context of increasing xenophobic and militarist tendencies?AnimeChinaKorean cinemaJournal Articlehttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85120181416&doi=10.3917%2fsoc.149.0061&partnerID=40&md5=41d8d4629036666a29c9492d940c22c6N/A6840