Department of Business Administration2024-11-0920120167-811610.1016/j.ijresmar.2012.01.0012-s2.0-84858795094http://dx.doi.org/10.1016/j.ijresmar.2012.01.001https://hdl.handle.net/20.500.14288/12873N/ABusinessA global brand management roadmapOther1873-8001304568100001Q16483