Research Project:
Consumer Reactions to Advertising Messages in a Foreign Language: Similarity, Inference and Reasons

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dc.contributor.departmentDepartment of Business Administration
dc.contributor.departmentDepartment of Business Administration
dc.contributor.otherGürhan Canlı, Zeynep
dc.contributor.schoolcollegeinstituteCollege of Administrative Sciences and Economics
dc.contributor.schoolcollegeinstituteCollege of Administrative Sciences and Economics
dc.date.accessioned2024-12-29T10:40:14Z
dc.date.available2024-12-29
dc.description.publisherscopeNational
dc.identifierCL.00008
dc.identifier.urihttps://hdl.handle.net/20.500.14288/25123
dc.relation.affiliationKoç University
dc.relation.collectionKoç University Projects Collection
dc.titleConsumer Reactions to Advertising Messages in a Foreign Language: Similarity, Inference and Reasons
dc.title.alternativeConsumer Reactions to Advertising
dspace.entity.typeProject
local.contributor.kuauthorCanlı, Zeynep Gürhan
local.project.endDate2010-07-15
local.project.startDate2010-01-15
local.project.templateTB.ARDEB.1002
project.funder.identifierTÜBİTAK
project.funder.nameTÜBİTAK
project.investigatorCanlı, Zeynep Gürhan
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