Publication: Exploring the feeling of missing out (fomo): implications for consumer behavior
Files
Program
Business Administration
KU-Authors
KU Authors
Co-Authors
Authors
Şanlı, Ceren Hayran
Advisor
Canlı, Zeynep Gürhan
Publication Date
2017
Language
English
Type
Dissertation
Journal Title
Journal ISSN
Volume Title
Abstract
Description
xi, 100 leaves : illustrations, tables ; 30 cm.
Source:
Publisher:
Koç University
Keywords:
Subject
Consumer behavior, Real-time data processing, Online data processing, Business, Data processing, Consumers, Research, Marketing, Psychological aspects