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AI-driven branding

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dc.contributor.coauthorLefkeli, Deniz
dc.contributor.departmentDepartment of Business Administration
dc.contributor.facultymemberYes
dc.contributor.kuauthorCanlı, Zeynep Gürhan
dc.contributor.schoolcollegeinstituteCollege of Administrative Sciences and Economics
dc.date.accessioned2026-07-09T10:40:57Z
dc.date.available2025-07-09
dc.date.issued2025
dc.description.abstractArtificial Intelligence (AI) has become essential to individuals’ lives, transforming how brands and consumers act in the marketplace. This chapter presents an overview of the integration of AI into the market and its current applications in branding. Using real-world cases and referring to the areas where consumers interact with various forms of technology, including algorithms, social robots, automation, and digital technologies, in their interactions with brands, this chapter highlights the importance of understanding the key factors influencing consumers’ interactions with brands using AI.
dc.description.fulltextNo
dc.description.harvestedfromManual
dc.description.indexedbyScopus
dc.description.peerreviewstatusPeer-Reviewed
dc.description.publisherscopeInternational
dc.description.sponsoredbyTubitakEuN/A
dc.description.studentonlypublicationNo
dc.description.studentpublicationNo
dc.description.versionPublished Version
dc.identifier.ScopusPercentileN/A
dc.identifier.ScopusQuartileN/A
dc.identifier.WoSPercentileN/A
dc.identifier.WoSQuartileN/A
dc.identifier.doi10.4324/9781003468806-7
dc.identifier.embargoNo
dc.identifier.endpage133
dc.identifier.isbn9781040364086
dc.identifier.isbn9781032743356
dc.identifier.scopus2-s2.0-105007279586
dc.identifier.startpage117
dc.identifier.urihttps://doi.org/10.4324/9781003468806-7
dc.identifier.urihttps://hdl.handle.net/20.500.14288/33364
dc.keywordsAI
dc.keywordsBrands
dc.language.isoeng
dc.publisherTaylor and Francis
dc.relation.affiliationKoç University
dc.relation.collectionKoç University Institutional Repository
dc.relation.ispartofAI in Marketing Applications, Insights, and Analysis
dc.relation.openaccessNo
dc.rightsCopyrighted
dc.subjectBusiness administration
dc.titleAI-driven branding
dc.typeBook Chapter
dspace.entity.typePublication
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relation.isOrgUnitOfPublication.latestForDiscoveryca286af4-45fd-463c-a264-5b47d5caf520
relation.isParentOrgUnitOfPublication972aa199-81e2-499f-908e-6fa3deca434a
relation.isParentOrgUnitOfPublication.latestForDiscovery972aa199-81e2-499f-908e-6fa3deca434a

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