Adapting the celebrity attitude scale: a validity and reliability study in a Turkish sample

Abstract

The Celebrity Attitude Scale (CAS; McCutcheon et al., 2004) measures attitudes toward celebrities across three dimensions: entertainment-social, intense-personal, and mild pathology. This study adapted the CAS for Turkish culture and evaluated its psychometric properties in 312 young adults (Mage = 22.99, SDage = 3.47). Confirmatory Factor Analysis supported the original three-factor structure, with acceptable model fit indices after modifications (X² = 523.219, df = 221, p < .001, X²/df = 2.37, (GFI = .87, CFI = .89, NFI = .83, TLI = .88, RMSEA = .07 [90% CI = .059 - .074], SRMR = .061, AIC = 18902.965). Reliability analyses demonstrated internal consistency with Cronbach’s alpha values of .82, .86, and .67 for the entertainment-social, intense-personal, and mild pathology factors, respectively. While the reliability of the mild pathology factor was lower, it remained within the acceptable range (.65–.70) reported in the original study. Item-total correlations ranged from .38 to .72, indicating good item discrimination. Criterion-related validity was assessed by examining correlations between the CAS and the Life Satisfaction Scale (LSS), Religiosity Scale (RS), and Rosenberg Self-Esteem Scale (RSES). Significant positive correlations between the CAS factors and the LSS suggest that stronger attitudes toward celebrities are associated with higher life satisfaction. However, no significant correlations were observed between the CAS factors and either the RSES or RS except for the correlation between RSES and the entertainment-social factor of CAS. The Turkish version of the CAS demonstrates robust psychometric properties, supporting its use in assessing celebrity attitudes in Turkish contexts.