Publication: Improved churn prediction by more effective use of customer data: The case of private banking customers
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Program
Industrial Engineering
KU-Authors
KU Authors
Co-Authors
Authors
Arıtürk, Umut
Advisor
Ali, Özden Gür
Publication Date
Language
English
Type
Journal Title
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Volume Title
Abstract
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Publisher:
Koç University
Keywords:
Subject
Customer loyalty programs, Customer relations, Data processing, Customer relations, Management, Consumer satisfaction, Banks and banking, Customer services