Publication: Estimation of price elasticity and optimal pricing decisions for an omni-channel retailer
Files
Program
Industrial Engineering
KU-Authors
KU Authors
Co-Authors
Authors
Tellal, Sefa Canberk
Advisor
Karaesmen, Fikri
Kök, Abdullah Gürhan
Publication Date
2019
Language
English
Type
Thesis
Journal Title
Journal ISSN
Volume Title
Abstract
Description
xi, 67 leaves : tables, graphics ; 30 cm.
Source:
Publisher:
Koç University
Keywords:
Subject
Pricing, Marketing, Costs, Industrial, Cost effectiveness, Value analysis (Cost control), Retail pricing, Price policy, Pricing decisions