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What is international marketing? a look at the present, the future, and new initiatives in JIM

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dc.contributor.coauthorOzsomer, Aysegul
dc.date.accessioned2026-02-26T07:13:09Z
dc.date.available2026-02-25
dc.date.issued2026
dc.description.fulltextNo
dc.description.harvestedfromManual
dc.description.indexedbyWOS
dc.description.publisherscopeInternational
dc.description.readpublishN/A
dc.description.sponsoredbyTubitakEuN/A
dc.description.versionN/A
dc.identifier.doi10.1177/1069031X251411155
dc.identifier.eissn1547-7215
dc.identifier.embargoNo
dc.identifier.endpage4
dc.identifier.issn1069-031X
dc.identifier.issue1
dc.identifier.quartileQ2
dc.identifier.scopus2-s2.0-105026824329
dc.identifier.startpage1
dc.identifier.urihttps://doi.org/10.1177/1069031X251411155
dc.identifier.urihttps://hdl.handle.net/20.500.14288/32500
dc.identifier.volume34
dc.identifier.wos001658400500001
dc.keywordsInternational marketing (IM)
dc.keywordsHome and host markets
dc.keywordsCultural, economic, political, legal, digital contexts
dc.keywordsGeneralizability of theories
dc.keywordsNew constructs
dc.keywordsCross-country comparisons
dc.keywordsAI and global marketing
dc.keywordsConsumer privacy
dc.keywordsDigital internationalization
dc.keywordsGeopolitical influences
dc.keywordsGlobal branding
dc.keywordsCultural identity
dc.keywordsCause-related marketing (CRM)
dc.keywordsSustainability
dc.keywordsGlobal supply chains
dc.language.isoeng
dc.publisherSAGE Publications Ltd
dc.relation.affiliationKoç University
dc.relation.collectionKoç University Institutional Repository
dc.relation.ispartofJournal of International Marketing
dc.relation.openaccessNo
dc.rightsCopyrighted
dc.subjectBusiness
dc.subjectEconomics
dc.titleWhat is international marketing? a look at the present, the future, and new initiatives in JIM
dc.typeOther
dspace.entity.typePublication

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