Publication:
Bundle pricing in two-stage supply chains

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Program

Operations Management and Information Systems

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Authors

Gökgür, Burak

Advisor

Karabatı, Selçuk

Publication Date

2018

Language

English

Type

Dissertation

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Abstract

Description

xvii, 145 leaves : illustrations, tables ; 30 cm.

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Publisher:

Koç University

Keywords:

Subject

Pricing, Marketing, Promotions, Promotion strategy, Bundle pricing, Paket indirimi, Paket fiyatlandırma, Promosyon politikaları

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