Publication: Bundle pricing in two-stage supply chains
Files
Program
Operations Management and Information Systems
KU-Authors
KU Authors
Co-Authors
Authors
Gökgür, Burak
Advisor
Karabatı, Selçuk
Publication Date
2018
Language
English
Type
Dissertation
Journal Title
Journal ISSN
Volume Title
Abstract
Description
xvii, 145 leaves : illustrations, tables ; 30 cm.
Source:
Publisher:
Koç University
Keywords:
Subject
Pricing, Marketing, Promotions, Promotion strategy, Bundle pricing, Paket indirimi, Paket fiyatlandırma, Promosyon politikaları