Publication: Bundle pricing in two-stage supply chains
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Program
Operations Management and Information Systems
KU-Authors
KU Authors
Co-Authors
Authors
Gökgür, Burak
Advisor
Karabatı, Selçuk
Publication Date
Language
English
Type
Journal Title
Journal ISSN
Volume Title
Abstract
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Publisher:
Koç University
Keywords:
Subject
Pricing, Marketing, Promotions, Promotion strategy, Bundle pricing, Paket indirimi, Paket fiyatlandırma, Promosyon politikaları