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Department: search.filters.department.Department of EconomicsSubject: search.filters.subject.Neurosciences

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    Mental attributes and temporal brain dynamics during bargaining: EEG source localization and neuroinformatic mapping
    (Routledge Journals, Taylor & Francis Ltd, 2012) GĆ¼Ć§lĆ¼, Burak; HortaƧsu, Ali; List, John A.; Department of Economics; ErtaƧ, Seda; Faculty Member; Department of Economics; College of Administrative Sciences and Economics; 107102
    It was previously shown by fMRI studies that unfair offers during an ultimatum bargaining game activate regions in the brain associated with emotions and conflict, leading to decisions inconsistent with standard economic theory. The temporal dynamics of emotional processing and mental attributes were not clear due to the coarse temporal resolution in those studies (similar to 2 s). Here, the ultimatum game was studied by EEG recorded from the responders in 19 channels. EEG time series were first in-put to independent component analysis. An equivalent current dipole model was used to localize the sources of the independent components in EEGLAB. The Talairach coordinates of the dipoles were matched with references in the Brede neuroinformatics database. Dipole magnitudes, anatomical regions, and mental attributes were used to explain the rejection of the offers by applying multiple regression as a function of time in epochs with a median resolution of 250 ms. The results are consistent with previous studies regarding responder behavior and activated regions (e.g., anterior cingulate cortex, frontal gyrus, insular cortex). There are three main findings observed with the higher temporal resolution: (1) regression results from fine-scale temporal data showed activations not captured when the analysis was done by using time-averaged data; (2) temporal analysis detected the individual significant epochs and fluctuations (positive and negative correlations) in regions and for the associated mental attributes (e.g., reward/harm perception, anger, unfairness); (3) there was a sequential activation of anterior cingulate cortex and insular cortex, respectively, leading to the rejection response. Overall, regression models could explain a large percentage (similar to 80%) of out-of-sample behavioral responses. The results are promising for the prospect of using EEG and source localization techniques in neuroeconomics to study finer temporal dynamics of neural activation.