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Permanent URI for this collectionhttps://hdl.handle.net/20.500.14288/3
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Publication Metadata only How, when, and why do attribute-complementary versus attribute-similar cobrands affect brand evaluations: a concept combination perspective(Oxford Univ Press Inc, 2015) Swaminathan, Vanitha; Kubat, Umut; Department of Business Administration; N/A; Canlı, Zeynep Gürhan; Şanlı, Ceren Hayran; Faculty Member; PhD Student; Department of Business Administration; College of Administrative Sciences and Economics; Graduate School of Business; 16135; 275215Extant research on cobranding does not examine when and why complementarity or similarity between cobranding partners can be more effective. This research examines consumers' reactions to cobranded partnerships that feature brands with either complementary or similar attribute levels, both of which are common in the marketplace. The results of six experiments show that consumers' evaluations vary as a function of concept combination interpretation strategy (property mapping or relational linking) and whether cobranded partners have complementary or similar attributes. Specifically, when consumers use property mapping, they evaluate cobranded partnerships with complementary (vs. similar) attribute levels more favorably. In contrast, when using relational linking, they evaluate cobranded partnerships with complementary (vs. similar) attribute levels less favorably. The results also reveal that the breadth of the host brand (broad vs. narrow) and the type of advertising influence the extent to which consumers are likely to use property mapping or relational linking in evaluating cobranded partnerships.Publication Metadata only Managing home health-care services with dynamic arrivals during a public health emergency(Institute of Electrical and Electronics Engineers (IEEE), 2022) Araz, Ozgur M.; N/A; Department of Industrial Engineering; N/A; Çınar, Ahmet; Salman, Fatma Sibel; Parçaoğlu, Mert; PhD Student; Faculty Member; Master Student; Department of Industrial Engineering; Graduate School of Sciences and Engineering; College of Engineering; Graduate School of Sciences and Engineering; N/A; 178838; N/AWe consider a public health emergency, during which a high number of patients and their varying health conditions necessitate prioritizing patients receiving home health care. Moreover, the dynamic emergence of patients needing urgent care during the day should be handled by rescheduling these patients. In this article, we present a reoptimization framework for this dynamic problem to periodically determine which patients will be visited in which order on each day to maximize the total priority of visited patients and to minimize the overtime for the health-care provider. This optimization framework also aims to minimize total routing time. A mixed-integer programming (MIP) model is formulated and solved at predetermined reoptimization times, to assure that urgent patients are visited within the current day, while visits of others may be postponed, if overtime is not desired or limited. The effectiveness of a schedule is evaluated with respect to several performance metrics, such as the number of patients whose visits are postponed to the next day, waiting time of urgent patients, and required overtime. The MIP-based approach is compared to two practical heuristics that achieve satisfactory performance under a nervous service system by excelling in different criteria. The MIP-based reoptimization approach is demonstrated for a case during the COVID-19 pandemic. We contribute to the home health-care literature by managing dynamic/urgent patient arrivals under a multiperiod setting with prioritized patients, where we optimize different rescheduling objectives via three alternative reoptimization approaches.Publication Metadata only International principal-agent relationships: control, governance and performance(Elsevier, 2000) Aulakh, Preet S; Department of Business Administration; Gençtürk, Esra; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 107322This article builds upon and extends previous control research by examining the effect of different control mechanisms on behavioral and economic performance in international principal-agent relationships. To this end, a contingency model is advanced and tested that explores the role governance structure plays in influencing the performance effects of different control mechanisms, as perceived by the principal. Empirical results based on a sample of U.S. firms support the proposed contingency model and highlight the value of process and social controls as mechanisms for monitoring nonintegrated exchanges with autonomous agents. Theoretical and managerial implications of the findings are discussed along with suggestions for future research. (C) 2000 Elsevier Science Inc. All rights reserved.Publication Metadata only Bondholder governance, takeover likelihood, and division of gains(Elsevier, 2023) Akdogu, Evrim; Paukowits, Aysun Alp; Department of Business Administration; Çelikyurt, Uğur; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 47082We investigate the effect of creditor rights on the probability of becoming a takeover target by constructing firm-level bond covenant indices. Our primary result is that the more restrictive covenants a firm has, the more likely it is to become the target of an acquisition. This finding is robust to the exclusion of merger-related event-risk covenants which have the opposite impact and appear to reduce takeover likelihood. Furthermore, this effect is not driven by financially distressed firms and rather contained in small, profitable, financially healthy firms with high growth opportunities and low cash holdings. We also find that a higher target covenant index leads to a significant decrease (increase) in target (acquirer) abnormal returns around acquisition announcements and tilts merger gains towards the acquirer, suggesting the presence of a 'cove-nant discount' for potential target firms. Overall, our results are consistent with covenants creating key frictions, and in turn, making firms viable targets for acquirers with possibly deep pockets.Publication Metadata only The interplay of competitive and cooperative behavior and differential benefits in alliances(Wiley, 2018) N/A; Arslan, Birgül; Faculty Member; College of Administrative Sciences and Economics; N/ABuilding on game theory and the transaction costs paradigm, this paper systematically examines the interplay between competitive and cooperative behavior and its effect on differential benefits in alliances. Cooperative behavior leads to joint value creation that yields common benefits, while competitive behavior is linked with value appropriation resulting in private benefits. Differential benefits arise when partners extract private benefits. Yet, private benefit extraction depends on the associated reduction in the common benefit potential of the alliance. This paper demonstrates that differential benefits decrease as partners refrain from private benefit extraction when the common benefit potential is high and common benefits are equally distributed. Differential benefits increase when a partner holds dominant operational control under high levels of task interdependence. While alliances create synergy potential unavailable to individual firms, they may also lead to differential benefits to the partners. Since differential benefits may hurt a partner both within and outside the scope of the alliance, it is important to understand how they arise. A key source of differential benefits is private benefit extraction through the misappropriation of partner resources. Overall, private benefit extraction depends on the associated reduction in the common benefit potential of the alliance. The findings suggest that partners may refrain from private benefit extraction when the common benefit potential is high and when the expected common benefits are equally distributed among partners. In contrast, private benefits increase when one partner holds dominant operational control under high levels of task interdependence.Publication Metadata only Drawing inferences about others on the basis of corporate associations(Springer, 2006) Yoon, Y; Bozok, B; Department of Business Administration; Canlı, Zeynep Gürhan; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 16135This research examined how observers use corporate associations (e.g., environmental responsibility) in drawing inferences about a target consumer's dispositions (e.g., whether the target person really cares about the environment). Respondents read a scenario describing a target consumer purchasing a certain brand of pens, whose maker had recently teamed up with an environmental organization. It was,found that target-related factors (e.g., impression motivation, the consistency of behavior) and company-related factors (e.g., the congruity of the supported cause with the company's reputation) systematically influenced the dispositional inferences made by the observers.Publication Metadata only Open access the wrong response to a complex question: the case of the finch report(Wiley, 2013) Baruch, Yehuda; Ghobadian, Abby; Department of Business Administration; Özbilgin, Mustafa; Other; Department of Business Administration; College of Administrative Sciences and Economics; N/AN/APublication Metadata only Urban and architectural spatial changes based on technology-adapted users: a literature review(Elsevier, 2022) Department of Media and Visual Arts; Department of Media and Visual Arts; Er, Cansu Çetin; Özcan, Oğuzhan; PhD Student; Faculty Member; Department of Media and Visual Arts; KU Arçelik Research Center for Creative Industries (KUAR) / KU Arçelik Yaratıcı Endüstriler Uygulama ve Araştırma Merkezi (KUAR); Graduate School of Social Sciences and Humanities; College of Social Sciences and Humanities; N/A; 12532It is a matter of curiosity whether urban and architectural spaces can accommodate the ever-increasing technologies. This article presents a systematic literature review to show the extent to which the assumption that spatial changes of today cannot keep up with the pace of technological change can be verified. Our review approaches this issue from three perspectives: timeline, spatial changes, and user studies. We consider this review critical to explore the adequacy of spatial changes so that HCI designers and architects can address how users can incorporate technologies into their everyday spaces. Through thematic analysis, we revealed several changes that occurred in urban and architectural spaces. However, the extent of these changes is not enough to be considered a complete transformation for accommodating the current technologies. Considering our findings, we discuss the reasons for this scarcity and propose a speculative design methodology for tackling with the issue of technology, and architectural and urban spaces' coexistence. Overall, we create a baseline for future studies with four design directions to enlighten the way for design guidelines or design fictions that can help to bridge the gap from design research to design practice.Publication Metadata only How category characteristics affect the number of store brands offered by the retailer: a model and empirical analysis(Elsevier, 2004) Raju, Jagmohan S.; Department of Business Administration; Sayman, Serdar; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 112222Our research examines why retailers offer, not one, but multiple store brands in some product categories. More specifically, we are interested in how certain product category characteristics affect the number of store brands. We model a product category consisting of two incumbent national brands that may differ in strength. The retailer may introduce one or two store brands depending on which maximizes category profits. Our analysis suggests that the retailer is likely to carry two store brands in categories where (i) the national brands are similar in strength; and (ii) the price sensitivity between the national brands is low. Interestingly, the conditions that support the introduction of more than one store brand are quite different than the conditions that would facilitate the introduction of additional national brands. We provide empirical evidence that support our model-based predictions.Publication Metadata only Short- and long-term market returns of international codevelopment alliances of new products(Springer, 2019) Griffith, David A.; Yılmaz, Tuba; Department of Business Administration; Harmancıoğlu, Nükhet; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 123423Strategic alliances entail process-oriented decisions, in which information about outcomes is unveiled over time. Therefore, it is difficult for investors to gauge the value of such decisions in the short term; longitudinal analysis is necessary. Accordingly, the authors apply latent growth modeling to a data set of 270 international codevelopment alliances announced over an 18-year period. The results demonstrate that investors reward firms for their international codevelopment alliances in the short term but punish them in the long term. Initially, exchange conditions have positive effects, but these effects decrease over time. However, the decrease slows when firms' market updates contain positive news. Although investors view sharing of innovation resources as a competitive advantage in the short term, they perceive exchange conditions as transaction hazards in the long term. The results also show that long-term decreases in market returns are greater when codevelopment activities are conducted offshore rather than onshore.