Research Outputs
Permanent URI for this communityhttps://hdl.handle.net/20.500.14288/2
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Publication Restricted A choice model with the deadline frame(Koç University, 2010) Tuluk, Fatih; Yılmaz, Özgür; 0000-0002-6216-9341; Koç University Graduate School of Social Sciences and Humanities; Economics; 108638Publication Restricted Competent consumer: achievement goal theory and consumer evaluations(Koç University, 2016) Çamurdan, Efe; Canlı, Zeynep Gürhan; 0000-0001-7952-2781; Koç University Graduate School of Business; Business Administration; 16135Publication Restricted Consumer behavior under financial constraints(Koç University, 2013) Abi, Zehra Gülen Sarıal; Canlı, Zeynep Gürhan; 0000-0001-7952-2781; Koç University Graduate School of Business; Business Administration; 16135Publication Restricted Essays on negativity bias in decision making: the role of complementary values in attribute framing effects(Koç University, 2015) Erguncu, Selin; Sayman, Serdar; 0000-0001-5829-3369; Koç University Graduate School of Business; Business Administration; 112222Publication Restricted Exploring the feeling of missing out (fomo): implications for consumer behavior(Koç University, 2017) Şanlı, Ceren Hayran; Canlı, Zeynep Gürhan; 0000-0001-7952-2781; Koç University Graduate School of Business; Business Administration; 16135
Publication Metadata only Honesty only gets you so far! The effect of two-sided content on re-purchase intentions(Boğaziçi Üniversitesi, 2018) Demir, Kivilcim Deǧerlioǧlu; Turut, Özge; Department of Business Administration; Uysal, Ezgi Akpınar; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 122585A classical premise in the study of advertising is that two-sided ads that provide both positive and negative information about the products enhance purchase likelihood of the sponsored brands. Through a mix of analytical models and behavioral experiments, we show that two-sided content may in fact decrease the likelihood of re-purchase. This work sheds light on using two-sided content more effectively in the long-run by taking into account both consumers' own experiences and the effect of either ads or reviews. / Reklam araştırmalarındaki klasik öncüllerden biri, ürünlerin hem olumlu hem de olumsuz bilgi veren iki taraflı reklamların, sponsor markaların satın alma ihtimalini arttırmasıdır. Analitik modellerin ve davranışsal deneylerin bir karışımı ile, iki taraflı içeriğin aslında yeniden satın alma olasılığını azaltabileceğini gösteriyoruz. Bu çalışma, hem tüketicilerin kendi deneyimlerini hem de reklamların veya incelemelerin etkisini göz önüne alarak, iki taraflı içeriği uzun vadede nasıl daha etkili bir şekilde kullanılacağına ışık tutmaktadır.Publication Restricted Proactive return management in E-commerce supply chains: predictive analytics approach(Koç University, 2023) Uzer, Tuğçe; Türkay, Metin; 0000-0003-4769-6714; Koç University Graduate School of Sciences and Engineering; Industrial Engineering and Operations Management; 24956Publication Restricted Strategic customer behavior in service systems : externalities, risk sensitivity and heterogeneity(Koç University, 2022) Mahmoudzadeh, Hadi; Karaesmen, Fikri; 0000-0003-3851-6232; Koç University Graduate School of Sciences and Engineering; Industrial Engineering and Operations Management; 3579Publication Restricted The effect of self-compassion on compensatory behavior on social media(Koç University, 2019) Niğdeli, Bihter; Sakarya, Yasemin Kisbu; 0000-0001-8477-3016; Koç University Graduate School of Social Sciences and Humanities; Psychology; 219275Publication Restricted The effects of self-conscious emotions on consumer self-control behavior(Koç University, 2018) Ceylan, Melis; Aydınoğlu, Nilüfer Zümrüt; 0000-0001-5376-642X; Koç University Graduate School of Business; Business Administration; 114037