Organizational Unit: Department of Business Administration
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Publication Metadata only Preface of the special issue on global multiobjective optimization(Springer, 2021) Miettinen, Kaisa; Department of Business Administration; Sayın, Serpil; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 6755N/APublication Metadata only Value creation in service delivery: relating market segmentation, incentives, and operational performance(Institute for Operations Research and the Management Sciences, 2004) Güneş, Evrim D.; Department of Business Administration; Karaesmen, Zeynep Akşin; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 4534This paper studies service-delivery design in settings where firms engage in value-creation activities that have the objective of generating additional revenue from customer interactions. The paper provides a general modelling framework to analyze the ties between market segmentation decisions, incentives, and process performance in such service-delivery systems. The firm is modelled as a single-server queue, in a principal-agent framework. Customers have different value-generation potentials whose realizations are observed by the server but not by the manager of the firm. The manager determines a market segmentation scheme given an overall customer value-generation profile, which divides customers into two groups (high and low), and also determines a service level for each segment. The server decides which of the two available service levels (high and low) to provide for each customer, given a compensation scheme offered by the manager. The optimal market segmentation decision, optimal service-level choice, and a set of optimal linear incentive contracts that enable their implementation are characterized. The robustness of these strategies is explored with respect to model parameters and assumptions. It is shown that a market segmentation scheme that combines revenue generation concerns with their process implications is essential for success. Characteristics of appropriate incentive schemes are identified.Publication Metadata only How an ipo helps in m&a(Wiley, 2010) Sevilir, Merih; Shivdasani, Anil; Department of Business Administration; Çelikyurt, Uğur; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 47082An initial public offering (IPO) can often provide a powerful stimulus to private companies seeking to pursue an acquisition- driven growth strategy. Based on a comprehensive analysis of U.S. IPOs, the authors show that newly public companies are prolific acquirers. Over 30% of companies conducting an IPO make at least one acquisition in their IPO year, and the typical IPO firm makes about four acquisitions during its first five years as a public company. IPOs facilitate MandA not only by providing infusions of capital but also by creating ongoing access to equity and debt markets for cash-financed deals. In addition, IPOs create an acquisition currency that can prove valuable in stock-financed deals when the shares are attractively priced. The authors also argue that IPOs improve the ability of companies to conduct MandA by resolving some of the valuation uncertainty facing privately held companies.Publication Metadata only How, when, and why do attribute-complementary versus attribute-similar cobrands affect brand evaluations: a concept combination perspective(Oxford Univ Press Inc, 2015) Swaminathan, Vanitha; Kubat, Umut; Department of Business Administration; N/A; Canlı, Zeynep Gürhan; Şanlı, Ceren Hayran; Faculty Member; PhD Student; Department of Business Administration; College of Administrative Sciences and Economics; Graduate School of Business; 16135; 275215Extant research on cobranding does not examine when and why complementarity or similarity between cobranding partners can be more effective. This research examines consumers' reactions to cobranded partnerships that feature brands with either complementary or similar attribute levels, both of which are common in the marketplace. The results of six experiments show that consumers' evaluations vary as a function of concept combination interpretation strategy (property mapping or relational linking) and whether cobranded partners have complementary or similar attributes. Specifically, when consumers use property mapping, they evaluate cobranded partnerships with complementary (vs. similar) attribute levels more favorably. In contrast, when using relational linking, they evaluate cobranded partnerships with complementary (vs. similar) attribute levels less favorably. The results also reveal that the breadth of the host brand (broad vs. narrow) and the type of advertising influence the extent to which consumers are likely to use property mapping or relational linking in evaluating cobranded partnerships.Publication Metadata only Knowledge processes and learning outcomes in MNCs: an empirical investigation of the role of HRM practices in foreign subsidiaries(Wiley, 2009) Simonin, Bernard L.; Department of Business Administration; Tunalı, Ayşegül Özsomer; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 108158By examining the case of American and European firms operating in Japan, this article contributes to the central debate of how and when multinational corporations (MNCs) learn from their foreign subsidiaries. Through structural equation modeling, we assess how specific human resource management (HRM) practices (critical thinking encouragement, supervisory encouragement, learning incentives, deployment of internal mechanisms and processes, expatriation, and corporate training) enhance (1) knowledge transfer outflows from the subsidiary to other parts of the MNC and (2) the subsidiary's performance in its local market. We find learning orientation to be a key antecedent of all HRM practices we investigated. From a practical point of view, a noticeable finding relates to the lack of effects of critical thinking encouragement on market knowledge acquisition and dissemination when (1) there is a significant presence of expatriates in the subsidiary and (2) when local managers have access to training programs at headquarters (HQ) and other affiliates.Publication Metadata only Feeling attached to symbolic brands within the context of brand transgressions(Emerald, 2015) Sayin, Eda; Department of Business Administration; Canlı, Zeynep Gürhan; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 16135Purpose We propose that brands with strong associations and dedicated customers may be vulnerable if customers perceive them as exploiting their relationship. Methodology/approach - We start by reviewing the literature on brand meaning, brand attachment, brand relationships, and brand transgressions. The extant literature implies that as a result of their willingness to sustain their brand relationship, highly attached consumers will either discount negative information about a brand or attribute the responsibility for the negative information to some external factors. We propose, on the other hand, that when negative information dilutes the reason for brand attachment, the norm of the consumer brand relationship is violated (brand transgression). Then we argue that highly attached consumers of that brand will react more negatively (when compared to consumers not feeling highly attached) toward the brand. Findings We introduce a typology of brand transgressions against the (1) expressive, (2) exclusive, (3) expert, and (4) empathic nature of brands. We discuss the possible effects of attachment levels on consumers' reactions after such brand transgressions. Additionally, we articulate the moderating effects of four consumer motives (need for self-enhancement, need for uniqueness, need for risk avoidance, and need for justice) on consumer reactions. Originality/value - Our reasoning counters the literature suggesting that highly attached consumers of a brand will engage in relationshipsustaining behaviors. We contribute to the brand-transgression literature by providing a more structured and detailed definition of brand transgressions by classifying them under four distinct types.Publication Metadata only Syndicated lending under asymmetric creditor information - Correction(Elsevier, 1996) Cadot, O; Department of Business Administration; Banerjee, Saugata; Researcher; Department of Business Administration; College of Administrative Sciences and Economics; N/AThis paper explores how asymmetric information about borrower quality among syndicated lenders alters the incentive to refinance illiquid borrowers. We use a model in which lenders enter the market sequentially in two rounds of lending. Between the two rounds, a shock separates borrowers into good ones and bad ones, and early entrants acquire information about individual borrower type, while late entrants know only the distribution of borrower types. The asymmetric information structure gives rise to both signalling and screening issues. We show that self-selecting contracts do not exist, and that there is always a pooling Perfect Bayesian Equilibrium in which late entrants lend to both good and bad types, without borrower type being exposed before final clearing at the terminal time. Based on this framework, we argue that prior to the 1982 international debt crisis, it was possible for banks with heavy exposure to troubled debtors to attract rational newcomers in syndicated loans which were, with positive probability, bailout loans.Publication Metadata only Does parent satisfaction with a childcare provider matter for loyalty?(Emerald Group Publishing, 2006) Keiningham, T.L.; Andreassen, T.W.; Estrin, D.; Department of Business Administration; Aksoy, Lerzan; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; N/APurpose - The purpose of this study is to investigate the relationship between parent satisfaction and child retention at a childcare provider. Design/methodology/approach - The survey data used in the analyses involves a sample size of 1,003 respondents, all clients of a regional childcare provider in the USA. Logistic regression was used to test the propositions. Findings - The results indicate that parent satisfaction is most important to child retention when the child is very young (birth to one year of age). As children increase in age, however, parent satisfaction becomes increasingly less predictive of children's continued enrollment at a childcare facility. Research limitations/implications - One of the limitations of this research is that it tests the propositions within a single firm. Future research should attempt to replicate these findings across several childcare providers. Practical implications - Emphasizing improvements in different attributes for different age groups has implications for increasing retention for childcare providers, in addition to ultimately increasing the satisfaction of parents. Originality/value - While all would agree that childcare services are of extremely high importance (at both a national and individual level), no research to date has examined the role of parent satisfaction to the continued enrollment of a child at a childcare facility. Our findings show that the presumed relationship between satisfaction and retention varies greatly by the age of child.Publication Metadata only The 39th international conference of the EURO working group on operational research applied to health services: ORAHS 2013 special issue(Springer, 2015) Çayırlı, Tuğba; Günal, Murat M.; Department of Business Administration; Department of Industrial Engineering; Güneş, Evrim Didem; Örmeci, Lerzan; Faculty Member; Faculty Member; Department of Business Administration; Department of Industrial Engineering; College of Administrative Sciences and Economics; College of Engineering; 51391; 32863N/APublication Metadata only Transition to family practice in Turkey(Wiley, 2008) Yaman, Hakan; Department of Business Administration; Güneş, Evrim Didem; Faculty Member; Department of Business Administration; College of Administrative Sciences and Economics; 51391Introduction: Turkey's primary health care (PHC) system was established in the beginning of the 1960s and provides preventive and curative basic medical services to the population. This article describes the experience of the Turkish health system, as it tries to adapt to the European health system. It describes the current organization of primary health care and the family medicine model that is in the process of implementation and discusses implications of the transition for family physicians and the challenges faced in meeting the needs for health care staff. In Turkey a trend toward urbanization is evident and more staff positions in rural PHC centers are vacant. Shortages of physicians and an ineffective distribution of doctors are seen as a major problem. Family medicine gained popularity at the beginning of the 1990s, as a specialty with a 3-year postgraduate training program. Medical practitioners who are graduates of a 6-year medical training program and are already working in the PHC system are offered retraining courses. Better working conditions and higher salaries may be important incentives for medical practitioners to sign a contract with the social security institution of Turkey. Discussion: The lack of well-trained primary care staff is an ongoing challenge. Attempts to retrain medical practitioners to act as family physicians show promising results. Shortness of physician and health professionals and lack of time and resources in primary health care are problems to overcome during this process.