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Global (Local) Brand Proneness and Consumers' Preference for Global (Local) Brands
Research Project:
Global (Local) Brand Proneness and Consumers' Preference for Global (Local) Brands
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Contributors
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ID
CL.00020
Authors
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Item type:
Person
,
Tunalı, Ayşegül Özsomer
Faculty Member
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Item type:
Organizational Unit
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Department of Business Administration
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