Research Project:
Global (Local) Brand Proneness and Consumers' Preference for Global (Local) Brands

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dc.contributor.departmentDepartment of Business Administration
dc.contributor.departmentDepartment of Business Administration
dc.contributor.otherAyşegül Özsomer Tunalı
dc.contributor.schoolcollegeinstituteCollege of Administrative Sciences and Economics
dc.contributor.schoolcollegeinstituteCollege of Administrative Sciences and Economics
dc.date.accessioned2024-12-29T10:40:15Z
dc.date.available2024-12-29
dc.description.publisherscopeNational
dc.identifierCL.00020
dc.identifier.urihttps://hdl.handle.net/20.500.14288/25135
dc.relation.affiliationKoç University
dc.relation.collectionKoç University Projects Collection
dc.titleGlobal (Local) Brand Proneness and Consumers' Preference for Global (Local) Brands
dc.title.alternativeGlobal(Local) Brand Proneness
dspace.entity.typeProject
local.contributor.kuauthorTunalı, Ayşegül Özsomer
local.project.endDate2009-08-01
local.project.startDate2008-01-01
local.project.templateTB.BIDEB.2219
project.funder.identifierTÜBİTAK
project.funder.nameTÜBİTAK
project.investigatorTunalı, Ayşegül Özsomer
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