Publication:
Brands and branding around the World

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dc.contributor.coauthorBatra, Rajeev
dc.contributor.coauthorSteenkamp, Jan-Benedict E. M.
dc.contributor.departmentDepartment of Business Administration
dc.contributor.kuauthorTunalı, Ayşegül Özsomer
dc.contributor.schoolcollegeinstituteCollege of Administrative Sciences and Economics
dc.date.accessioned2024-12-29T09:38:31Z
dc.date.issued2024
dc.description.abstractBAKILACAK
dc.description.fulltextNo
dc.description.harvestedfromManual
dc.description.indexedbyWOS
dc.description.indexedbyScopus
dc.description.openaccessN/A
dc.description.peerreviewstatusN/A
dc.description.publisherscopeInternational
dc.description.readpublishN/A
dc.description.sponsoredbyTubitakEuN/A
dc.description.versionN/A
dc.identifier.doi10.1177/1069031X241265816
dc.identifier.eissn1547-7215
dc.identifier.embargoN/A
dc.identifier.issn1069-031X
dc.identifier.quartileQ1
dc.identifier.scopus2-s2.0-85200718248
dc.identifier.urihttps://doi.org/10.1177/1069031X241265816
dc.identifier.urihttps://hdl.handle.net/20.500.14288/22704
dc.identifier.wos1288153800002
dc.keywordsBranding
dc.language.isoeng
dc.publisherSage Publications Inc
dc.relation.affiliationKoç University
dc.relation.collectionKoç University Institutional Repository
dc.relation.ispartofJournal of International Marketing
dc.relation.openaccessN/A
dc.rightsN/A
dc.subjectBusiness
dc.subjectEconomics
dc.titleBrands and branding around the World
dc.typeOther
dspace.entity.typePublication
local.contributor.kuauthorÖzsomer, Ayşegül
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relation.isOrgUnitOfPublication.latestForDiscoveryca286af4-45fd-463c-a264-5b47d5caf520
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relation.isParentOrgUnitOfPublication.latestForDiscovery972aa199-81e2-499f-908e-6fa3deca434a

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