Publication:
Brands and branding around the World

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dc.contributor.coauthorBatra, Rajeev
dc.contributor.coauthorSteenkamp, Jan-Benedict E. M.
dc.contributor.departmentDepartment of Business Administration
dc.contributor.kuauthorFaculty Member, Tunalı, Ayşegül Özsomer
dc.contributor.schoolcollegeinstituteCollege of Administrative Sciences and Economics
dc.date.accessioned2024-12-29T09:38:31Z
dc.date.issued2024
dc.description.indexedbyWOS
dc.description.indexedbyScopus
dc.description.issue3
dc.description.publisherscopeInternational
dc.description.sponsoredbyTubitakEuN/A
dc.description.volume32
dc.identifier.doi10.1177/1069031X241265816
dc.identifier.eissn1547-7215
dc.identifier.issn1069-031X
dc.identifier.quartileQ1
dc.identifier.scopus2-s2.0-85200718248
dc.identifier.urihttps://doi.org/10.1177/1069031X241265816
dc.identifier.urihttps://hdl.handle.net/20.500.14288/22704
dc.identifier.wos1288153800002
dc.keywordsBranding
dc.language.isoeng
dc.publisherSage Publications Inc
dc.relation.ispartofJournal of International Marketing
dc.subjectBusiness
dc.subjectEconomics
dc.titleBrands and branding around the World
dc.typeOther
dc.type.otherEditorial material
dspace.entity.typePublication
local.contributor.kuauthorÖzsomer, Ayşegül
local.publication.orgunit1College of Administrative Sciences and Economics
local.publication.orgunit2Department of Business Administration
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relation.isOrgUnitOfPublication.latestForDiscoveryca286af4-45fd-463c-a264-5b47d5caf520
relation.isParentOrgUnitOfPublication972aa199-81e2-499f-908e-6fa3deca434a
relation.isParentOrgUnitOfPublication.latestForDiscovery972aa199-81e2-499f-908e-6fa3deca434a

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