Publication: Brands and branding around the world
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Program
KU-Authors
Organization Authors
Co-Authors
Batra, Rajeev
Steenkamp, Jan-Benedict E. M.
Date
Language
Type
Embargo Status
N/A
Journal Title
Journal ISSN
Volume Title
Alternative Title
Abstract
Source
Publisher
Sage
Subject
Citation
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Source
Journal of International Marketing
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DOI
10.1177/1069031X241265816
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Rights and licensing
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