Publication: Brands and branding around the World
Program
KU-Authors
KU Authors
Co-Authors
Batra, Rajeev
Steenkamp, Jan-Benedict E. M.
Editor & Affiliation
Compiler & Affiliation
Translator
Other Contributor
Date
Language
Type
Embargo Status
N/A
Journal Title
Journal ISSN
Volume Title
Alternative Title
Abstract
BAKILACAK
Source
Publisher
Sage Publications Inc
Subject
Business, Economics
Citation
Has Part
Source
Journal of International Marketing
Book Series Title
Edition
DOI
10.1177/1069031X241265816
item.page.datauri
Link
Rights
N/A