Publication: Brands and branding around the World
Program
KU-Authors
KU Authors
Co-Authors
Batra, Rajeev
Steenkamp, Jan-Benedict E. M.
Publication Date
Language
Type
Embargo Status
Journal Title
Journal ISSN
Volume Title
Alternative Title
Abstract
Source
Publisher
Sage Publications Inc
Subject
Business, Economics
Citation
Has Part
Source
Journal of International Marketing
Book Series Title
Edition
DOI
10.1177/1069031X241265816