Publication: Brands and branding around the World
Program
KU-Authors
KU Authors
Co-Authors
Batra, Rajeev
Steenkamp, Jan-Benedict E. M.
Advisor
Publication Date
2024
Language
en
Type
Other
Journal Title
Journal ISSN
Volume Title
Abstract
N/A
Description
Source:
Journal of International Marketing
Publisher:
Sage Publications Inc
Keywords:
Subject
Business, Economics