Publication: Brands and branding around the world
Program
KU-Authors
KU Authors
Co-Authors
Batra, Rajeev
Steenkamp, Jan-Benedict E. M.
Editor & Affiliation
Compiler & Affiliation
Translator
Other Contributor
Date
Language
Type
Embargo Status
N/A
Journal Title
Journal ISSN
Volume Title
Alternative Title
Abstract
Source
Publisher
Sage
Subject
Marketing , Consumer behavior
Citation
Has Part
Source
Journal of International Marketing
Book Series Title
Edition
DOI
10.1177/1069031X241265816
item.page.datauri
Link
Rights
N/A