Publication:
Strategic context of organizational market information processes within the multinational corporation

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dc.conference.dateAUG 03-06, 1996
dc.conference.locationSan Diego, CA
dc.conference.organizer1996 AMA Summer Educators Conference on Integration in Marketing
dc.contributor.coauthorKrshna, K.
dc.contributor.coauthorDroge, C.
dc.contributor.coauthorCalantone, R.
dc.contributor.departmentDepartment of Business Administration
dc.contributor.facultymemberYes
dc.contributor.kuauthorGençtürk, Esra
dc.contributor.schoolcollegeinstituteCollege of Administrative Sciences and Economics
dc.date.accessioned2024-11-10T00:09:29Z
dc.date.issued1996
dc.description.fulltextNo
dc.description.harvestedfromManual
dc.description.indexedbyWOS
dc.description.peerreviewstatusN/A
dc.description.publisherscopeInternational
dc.description.readpublishN/A
dc.description.sponsoredbyTubitakEuN/A
dc.description.studentonlypublicationNo
dc.description.studentpublicationNo
dc.description.versionN/A
dc.identifier.embargoN/A
dc.identifier.endpage67
dc.identifier.isbn0877572623
dc.identifier.issn0888-1839
dc.identifier.quartileN/A
dc.identifier.startpage66
dc.identifier.urihttps://hdl.handle.net/20.500.14288/17139
dc.identifier.wosA1996BG46P00023
dc.keywordsManagement
dc.language.isoeng
dc.publisherAmerican Marketing Association
dc.relation.affiliationKoç University
dc.relation.collectionKoç University Institutional Repository
dc.relation.ispartofAmerican Marketing Association (AMA), Enhancing Knowledge Development in Marketing, Educators’ Proceedings, Vol. 7, 1996
dc.relation.openaccessNo
dc.rightsCopyrighted
dc.subjectManagement
dc.titleStrategic context of organizational market information processes within the multinational corporation
dc.typeConference Proceeding
dspace.entity.typePublication
local.contributor.kuauthorGençtürk, Feride Esra
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relation.isOrgUnitOfPublication.latestForDiscoveryca286af4-45fd-463c-a264-5b47d5caf520
relation.isParentOrgUnitOfPublication972aa199-81e2-499f-908e-6fa3deca434a
relation.isParentOrgUnitOfPublication.latestForDiscovery972aa199-81e2-499f-908e-6fa3deca434a

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