Publication: Accounting for customer reactions to customer relationship management initiatives
Files
Program
Industrial Engineering and Operations Management
KU-Authors
KU Authors
Co-Authors
Authors
Özden, Hazal
Advisor
Örmeci, Lerzan
Güneş, Evrim Didem
Publication Date
2006
Language
English
Type
Thesis
Journal Title
Journal ISSN
Volume Title
Abstract
Description
xiii, 126 l. : ill 30 cm.
Source:
Publisher:
Koç University
Keywords:
Subject
Customer relations, Management, Cross-selling financial services, Relationship marketing