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Accounting for customer reactions to customer relationship management initiatives

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dc.contributor.advisorGüneş, Evrim Didem
dc.contributor.advisorÖrmeci, Lerzan
dc.contributor.kuauthorÖzden, Hazal
dc.contributor.programIndustrial Engineering and Operations Management
dc.contributor.schoolcollegeinstituteGRADUATE SCHOOL OF SCIENCES AND ENGINEERING
dc.coverage.spatialİstanbul
dc.date.accessioned2024-11-09T22:38:20Z
dc.date.issued2006
dc.format.extentxiii, 126 l. : ill 30 cm.
dc.identifier.urihttps://hdl.handle.net/20.500.14288/5861
dc.keywordsCross selling
dc.keywordsCustomer realtime value
dc.keywordsCustomer reactions
dc.language.isoeng
dc.publisherKoç University
dc.relation.collectionKU Theses and Dissertations
dc.rightsrestrictedAccess
dc.rights.copyrightsnote© All Rights Reserved. Accessible to Koç University Affiliated Users Only!
dc.subjectCustomer relations, Management
dc.subjectCross-selling financial services
dc.subjectRelationship marketing
dc.titleAccounting for customer reactions to customer relationship management initiatives
dc.typeThesis
dspace.entity.typePublication
local.contributor.kuauthorÖzden, Hazal
person.familyNameÖzden
person.givenNameHazal
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