Publication: Marketing essays on complex organizational forms and risk
Files
Program
Business Administration
KU-Authors
KU Authors
Co-Authors
Authors
Yılmaz, Tuba
Advisor
Wuyts, Stefan
Publication Date
2017
Language
English
Type
Dissertation
Journal Title
Journal ISSN
Volume Title
Abstract
Description
iv, 78 leaves : tables ; 30 cm.
Source:
Publisher:
Koç University
Keywords:
Subject
Branding (Marketing), New products, Planning, Marketing, Management, Marketing, Strategic alliances (Business), Partnership