Publication: Marketing essays on complex organizational forms and risk
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Program
Business Administration
KU-Authors
KU Authors
Co-Authors
Authors
Yılmaz, Tuba
Advisor
Wuyts, Stefan
Publication Date
Language
English
Type
Journal Title
Journal ISSN
Volume Title
Abstract
Source:
Publisher:
Koç University
Keywords:
Subject
Branding (Marketing), New products, Planning, Marketing, Management, Marketing, Strategic alliances (Business), Partnership