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Marketing essays on complex organizational forms and risk

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dc.contributor.advisorWuyts, Stefan
dc.contributor.advisorid0000-0002-3454-2698
dc.contributor.authorYılmaz, Tuba
dc.contributor.instituteKoç University Graduate School of Business
dc.contributor.programBusiness Administration
dc.date.accessioned2024-11-09T22:46:53Z
dc.date.issued2017
dc.descriptioniv, 78 leaves : tables ; 30 cm.
dc.identifier.urihttps://hdl.handle.net/20.500.14288/6181
dc.languageEnglish
dc.publisherKoç University
dc.relation.collectionKU Theses and Dissertations
dc.rightsrestrictedAccess
dc.rights.copyrightsnote© All Rights Reserved. Accessible to Koç University Affiliated Users Only!
dc.subjectBranding (Marketing)
dc.subjectNew products, Planning
dc.subjectMarketing, Management
dc.subjectMarketing
dc.subjectStrategic alliances (Business)
dc.subjectPartnership
dc.thesis.degreeDoctoral Degree
dc.thesis.grantorİstanbul
dc.titleMarketing essays on complex organizational forms and risk
dc.typeDissertation
dspace.entity.typePublication
relation.isAdvisorOfThesisb7e2d18e-b772-410d-a7bf-a433d52ea415
relation.isAdvisorOfThesis.latestForDiscoveryb7e2d18e-b772-410d-a7bf-a433d52ea415

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