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Marketing essays on complex organizational forms and risk

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dc.contributor.advisorWuyts, Stefan
dc.contributor.departmentGraduate School of Business
dc.contributor.kuauthorYılmaz, Tuba
dc.contributor.programBusiness Administration
dc.contributor.schoolcollegeinstituteGRADUATE SCHOOL OF BUSINESS
dc.coverage.spatialİstanbul
dc.date.accessioned2024-11-09T22:46:53Z
dc.date.issued2017
dc.format.extentiv, 78 leaves : tables ; 30 cm.
dc.identifier.urihttps://hdl.handle.net/20.500.14288/6181
dc.language.isoeng
dc.publisherKoç University
dc.relation.collectionKU Theses and Dissertations
dc.rightsrestrictedAccess
dc.rights.copyrightsnote© All Rights Reserved. Accessible to Koç University Affiliated Users Only!
dc.subjectBranding (Marketing)
dc.subjectNew products, Planning
dc.subjectMarketing, Management
dc.subjectMarketing
dc.subjectStrategic alliances (Business)
dc.subjectPartnership
dc.titleMarketing essays on complex organizational forms and risk
dc.typeDissertation
dspace.entity.typePublication
local.contributor.kuauthorYılmaz, Tuba
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