Publication: Competent consumer: achievement goal theory and consumer evaluations
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Program
Business Administration
KU-Authors
KU Authors
Co-Authors
Authors
Çamurdan, Efe
Advisor
Canlı, Zeynep Gürhan
Publication Date
Language
English
Type
Journal Title
Journal ISSN
Volume Title
Abstract
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Publisher:
Koç University
Keywords:
Subject
Consumers, Research, Consumer behavior, Brand choice, Consumers' preferences, Consumer profiling