Publication: Essays on negativity bias in decision making: the role of complementary values in attribute framing effects
Files
Program
Business Administration
KU-Authors
KU Authors
Co-Authors
Authors
Erguncu, Selin
Advisor
Sayman, Serdar
Publication Date
2015
Language
English
Type
Dissertation
Journal Title
Journal ISSN
Volume Title
Abstract
Description
xiv, 111 leaves : illustrations, tables ; 30 cm.
Source:
Publisher:
Koç University
Keywords:
Subject
Consumer behavior, Consumers' preferences, Consumers, Attitudes, Consumers, Research, Decision making