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Essays on negativity bias in decision making: the role of complementary values in attribute framing effects

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dc.contributor.advisorSayman, Serdar
dc.contributor.departmentGraduate School of Business
dc.contributor.kuauthorErguncu, Selin
dc.contributor.programBusiness Administration
dc.contributor.schoolcollegeinstituteGRADUATE SCHOOL OF BUSINESS
dc.coverage.spatialİstanbul
dc.date.accessioned2024-11-09T22:22:01Z
dc.date.issued2015
dc.format.extentxiv, 111 leaves : illustrations, tables ; 30 cm.
dc.identifier.urihttps://hdl.handle.net/20.500.14288/5112
dc.keywordsConsumer judgment
dc.language.isoeng
dc.publisherKoç University
dc.relation.collectionKU Theses and Dissertations
dc.rightsrestrictedAccess
dc.rights.copyrightsnote© All Rights Reserved. Accessible to Koç University Affiliated Users Only!
dc.subjectConsumer behavior
dc.subjectConsumers' preferences
dc.subjectConsumers, Attitudes
dc.subjectConsumers, Research
dc.subjectDecision making
dc.titleEssays on negativity bias in decision making: the role of complementary values in attribute framing effects
dc.typeDissertation
dspace.entity.typePublication
local.contributor.kuauthorErguncu, Selin
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