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Essays on negativity bias in decision making: the role of complementary values in attribute framing effects

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dc.contributor.advisorSayman, Serdar
dc.contributor.advisorid0000-0001-5829-3369
dc.contributor.authorErguncu, Selin
dc.contributor.instituteKoç University Graduate School of Business
dc.contributor.programBusiness Administration
dc.contributor.yokid112222
dc.date.accessioned2024-11-09T22:22:01Z
dc.date.issued2015
dc.descriptionxiv, 111 leaves : illustrations, tables ; 30 cm.
dc.identifier.urihttps://hdl.handle.net/20.500.14288/5112
dc.keywordsConsumer judgment
dc.languageEnglish
dc.publisherKoç University
dc.relation.collectionKU Theses and Dissertations
dc.rightsrestrictedAccess
dc.rights.copyrightsnote© All Rights Reserved. Accessible to Koç University Affiliated Users Only!
dc.subjectConsumer behavior
dc.subjectConsumers' preferences
dc.subjectConsumers, Attitudes
dc.subjectConsumers, Research
dc.subjectDecision making
dc.thesis.degreeDoctoral Degree
dc.thesis.grantorİstanbul
dc.titleEssays on negativity bias in decision making: the role of complementary values in attribute framing effects
dc.typeDissertation
dspace.entity.typePublication
relation.isAdvisorOfThesisfb1865a4-9869-4906-87cd-bf92444a4bbb
relation.isAdvisorOfThesis.latestForDiscoveryfb1865a4-9869-4906-87cd-bf92444a4bbb

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