Publication:
When the stakes are high: campaign messages in Hungary

dc.contributor.departmentGraduate School of Social Sciences and Humanities
dc.contributor.kuauthorBocskay, Zsofia Flora
dc.contributor.schoolcollegeinstituteGRADUATE SCHOOL OF SOCIAL SCIENCES AND HUMANITIES
dc.date.accessioned2024-11-09T23:13:05Z
dc.date.issued2021
dc.description.abstractWhile municipal elections are of less importance than national ones, the study of local election communication shows that there are cases when political actors frame them as first-order elections. In 2019, the opposition managed to challenge the ruling Fidesz-KDNP alliance in Hungary, and gained mayoral offices in strategically important places. In the campaign, PM Viktor Orban 's party stressed the importance of local elections, utilizing a complex conspiracy theory. They argued that the stakes were high because Hungary's sovereignty was at risk. In this article, I evaluate the findings of a content analysis conducted on 86 speeches that were performed as part of the ruling party's election campaign with a special focus on topics and character remarks.
dc.description.indexedbyWOS
dc.description.issue3
dc.description.openaccessNO
dc.description.publisherscopeNational
dc.description.sponsoredbyTubitakEuN/A
dc.description.volume20
dc.identifier.issn1303-5754
dc.identifier.quartileQ4
dc.identifier.urihttps://hdl.handle.net/20.500.14288/9925
dc.identifier.wos727964600012
dc.language.isoeng
dc.publisherTurkish Policy Quarterly
dc.relation.ispartofTurkish Policy Quarterly
dc.subjectPolitical science
dc.titleWhen the stakes are high: campaign messages in Hungary
dc.typeJournal Article
dspace.entity.typePublication
local.contributor.kuauthorBocskay, Zsofia Flora
local.publication.orgunit1GRADUATE SCHOOL OF SOCIAL SCIENCES AND HUMANITIES
local.publication.orgunit2Graduate School of Social Sciences and Humanities
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