Publication:
Impact of a new gynecologic oncology hashtag during virtual-only ASCO Annual Meetings: an X (Twitter) social network analysis

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dc.contributor.coauthorBhandoria, Geetu
dc.contributor.coauthorUwins, Christina
dc.contributor.coauthorVidal-Alaball, Josep
dc.contributor.coauthorFuster-Casanovas, Aina
dc.contributor.coauthorAhmed, Wasim
dc.contributor.kuauthorBilir, Esra
dc.contributor.schoolcollegeinstituteGraduate School of Health Sciences
dc.date.accessioned2024-12-29T09:38:14Z
dc.date.issued2024
dc.description.abstractBackground: Official conference hashtags are commonly used to promote tweeting and social media engagement. The reach and impact of introducing a new hashtag during an oncology conference have yet to be studied. The American Society of Clinical Oncology (ASCO) conducts an annual global meeting, which was entirely virtual due to the COVID-19 pandemic in 2020 and 2021. Objective: This study aimed to assess the reach and impact (in the form of vertices and edges generated) and X (formerly Twitter) activity of the new hashtags #goASCO20 and #goASCO21 in the ASCO 2020 and 2021 virtual conferences. Methods: New hashtags (#goASCO20 and #goASCO21) were created for the ASCO virtual conferences in 2020 and 2021 to help focus gynecologic oncology discussion at the ASCO meetings. Data were retrieved using these hashtags (#goASCO20 for 2020 and #goASCO21 for 2021). A social network analysis was performed using the NodeXL software application. Results: The hashtags #goASCO20 and #goASCO21 had similar impacts on the social network. Analysis of the reach and impact of the individual hashtags found #goASCO20 to have 150 vertices and 2519 total edges and #goASCO20 to have 174 vertices and 2062 total edges. Mentions and tweets between 2020 and 2021 were also similar. The circles representing different users were spatially arranged in a more balanced way in 2021. Tweets using the #goASCO21 hashtag received significantly more responses than tweets using #goASCO20 (75 times in 2020 vs 360 times in 2021; z value=16.63 and P <.001). This indicates increased engagement in the subsequent year. Conclusions: Introducing a gynecologic oncology specialty-specific hashtag (#goASCO20 and #goASCO21) that is related but different from the official conference hashtag (#ASCO20 and #ASCO21) helped facilitate discussion on topics of interest to gynecologic oncologists during a virtual pan-oncology meeting. This impact was visible in the social network analysis.
dc.description.indexedbyWoS
dc.description.indexedbyScopus
dc.description.indexedbyPubMed
dc.description.openaccessgold
dc.description.publisherscopeInternational
dc.description.volume10
dc.identifier.doi10.2196/45291
dc.identifier.issn2369-3762
dc.identifier.quartileQ1
dc.identifier.scopus2-s2.0-85201750776
dc.identifier.urihttps://doi.org/10.2196/45291
dc.identifier.urihttps://hdl.handle.net/20.500.14288/22617
dc.identifier.wos1296115700001
dc.keywordsSocial media
dc.keywordsAcademic tweeting
dc.keywordsHashtag
dc.keywordsGynecologic oncology
dc.keywordsTwitter
dc.keywordsASCO
dc.keywordsGynecology
dc.keywordsOncology
dc.keywordsVirtual
dc.keywordsEngagement
dc.keywordsSoftware application
dc.keywordsUsers
dc.keywordsCancer
dc.keywordsSocial network
dc.keywordsHealth promotion
dc.languageen
dc.publisherJMIR Publications Inc.
dc.sourceJMIR Medical Education
dc.subjectEducation
dc.titleImpact of a new gynecologic oncology hashtag during virtual-only ASCO Annual Meetings: an X (Twitter) social network analysis
dc.typeJournal article
dspace.entity.typePublication
local.contributor.kuauthorBilir, Esra

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