Publication: Optimal new product preannouncement timing in competitive markets
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Program
Industrial Engineering
KU-Authors
KU Authors
Co-Authors
Authors
Geçer, Gökhan
Advisor
Güneş, Evrim Didem
Publication Date
Language
English
Type
Journal Title
Journal ISSN
Volume Title
Abstract
Source:
Publisher:
Koç University
Keywords:
Subject
Product management, New products, Business announcements, New products, Marketing