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Optimal new product preannouncement timing in competitive markets

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dc.contributor.advisorGüneş, Evrim Didem
dc.contributor.departmentGraduate School of Sciences and Engineering
dc.contributor.kuauthorGeçer, Gökhan
dc.contributor.programIndustrial Engineering
dc.contributor.schoolcollegeinstituteGRADUATE SCHOOL OF SCIENCES AND ENGINEERING
dc.coverage.spatialİstanbul
dc.date.accessioned2024-11-09T21:53:34Z
dc.date.issued2015
dc.format.extentvii, 47 leaves: illustrations; 30 cm.
dc.identifier.urihttps://hdl.handle.net/20.500.14288/4278
dc.language.isoeng
dc.publisherKoç University
dc.relation.collectionKU Theses and Dissertations
dc.rightsrestrictedAccess
dc.rights.copyrightsnote© All Rights Reserved. Accessible to Koç University Affiliated Users Only!
dc.subjectProduct management
dc.subjectNew products
dc.subjectBusiness announcements
dc.subjectNew products, Marketing
dc.titleOptimal new product preannouncement timing in competitive markets
dc.typeThesis
dspace.entity.typePublication
local.contributor.kuauthorGeçer, Gökhan
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