Publication: Sensory and neuromarketing: About and beyond customer sensation
| dc.contributor.coauthor | Sayin, Eda | |
| dc.contributor.department | Department of Business Administration | |
| dc.contributor.kuauthor | Aydınoğlu, Nilüfer Zümrüt | |
| dc.contributor.schoolcollegeinstitute | College of Administrative Sciences and Economics | |
| dc.date.accessioned | 2024-11-09T23:01:15Z | |
| dc.date.issued | 2016 | |
| dc.description.indexedby | WOS | |
| dc.description.indexedby | Scopus | |
| dc.description.openaccess | NO | |
| dc.description.publisherscope | International | |
| dc.description.sponsoredbyTubitakEu | N/A | |
| dc.description.volume | 299 | |
| dc.identifier.doi | 10.1016/B978-0-08-100295-7.00019-0 | |
| dc.identifier.isbn | 978-0-08-100300-8 | |
| dc.identifier.isbn | 978-0-08-100295-7 | |
| dc.identifier.issn | 2042-8049 | |
| dc.identifier.scopus | 2-s2.0-85006427657 | |
| dc.identifier.uri | https://doi.org/10.1016/B978-0-08-100295-7.00019-0 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14288/8200 | |
| dc.identifier.wos | 471744300019 | |
| dc.keywords | Background music | |
| dc.keywords | Brand-experience | |
| dc.keywords | Color cues | |
| dc.keywords | Perception | |
| dc.keywords | Behavior | |
| dc.keywords | Flavor | |
| dc.keywords | Impact | |
| dc.keywords | Touch | |
| dc.keywords | Taste | |
| dc.keywords | Salivation | |
| dc.language.iso | eng | |
| dc.publisher | Woodhead Publ Ltd | |
| dc.relation.ispartof | Flavor: From Food To Behaviors, Wellbeing and Health | |
| dc.subject | Behavioral sciences | |
| dc.subject | Food science | |
| dc.subject | Technology | |
| dc.subject | Neurosciences | |
| dc.title | Sensory and neuromarketing: About and beyond customer sensation | |
| dc.type | Book Chapter | |
| dspace.entity.type | Publication | |
| local.contributor.kuauthor | Aydınoğlu, Nilüfer Zümrüt | |
| local.publication.orgunit1 | College of Administrative Sciences and Economics | |
| local.publication.orgunit2 | Department of Business Administration | |
| person.familyName | Aydınoğlu | |
| person.givenName | Nilüfer Zümrüt | |
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