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Sensory and neuromarketing: About and beyond customer sensation

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dc.contributor.coauthorSayin, Eda
dc.contributor.departmentDepartment of Business Administration
dc.contributor.kuauthorAydınoğlu, Nilüfer Zümrüt
dc.contributor.schoolcollegeinstituteCollege of Administrative Sciences and Economics
dc.date.accessioned2024-11-09T23:01:15Z
dc.date.issued2016
dc.description.indexedbyWOS
dc.description.indexedbyScopus
dc.description.openaccessNO
dc.description.publisherscopeInternational
dc.description.sponsoredbyTubitakEuN/A
dc.description.volume299
dc.identifier.doi10.1016/B978-0-08-100295-7.00019-0
dc.identifier.isbn978-0-08-100300-8
dc.identifier.isbn978-0-08-100295-7
dc.identifier.issn2042-8049
dc.identifier.scopus2-s2.0-85006427657
dc.identifier.urihttps://doi.org/10.1016/B978-0-08-100295-7.00019-0
dc.identifier.urihttps://hdl.handle.net/20.500.14288/8200
dc.identifier.wos471744300019
dc.keywordsBackground music
dc.keywordsBrand-experience
dc.keywordsColor cues
dc.keywordsPerception
dc.keywordsBehavior
dc.keywordsFlavor
dc.keywordsImpact
dc.keywordsTouch
dc.keywordsTaste
dc.keywordsSalivation
dc.language.isoeng
dc.publisherWoodhead Publ Ltd
dc.relation.ispartofFlavor: From Food To Behaviors, Wellbeing and Health
dc.subjectBehavioral sciences
dc.subjectFood science
dc.subjectTechnology
dc.subjectNeurosciences
dc.titleSensory and neuromarketing: About and beyond customer sensation
dc.typeBook Chapter
dspace.entity.typePublication
local.contributor.kuauthorAydınoğlu, Nilüfer Zümrüt
local.publication.orgunit1College of Administrative Sciences and Economics
local.publication.orgunit2Department of Business Administration
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relation.isParentOrgUnitOfPublication972aa199-81e2-499f-908e-6fa3deca434a
relation.isParentOrgUnitOfPublication.latestForDiscovery972aa199-81e2-499f-908e-6fa3deca434a

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