Publication: You share, we donate! - an exploratory study on an emerging cause-related marketing phenomenon
Program
KU-Authors
KU Authors
Co-Authors
Wen, Xiaohan
Bowen, Melanie
Kim, Shinhye
Advisor
Publication Date
Language
English
Type
Journal Title
Journal ISSN
Volume Title
Abstract
N/A
Source:
Proceedings of 2017 China Marketing International Conference: Marketing Strategy In The Sharing Economy: Localization and Globalization
Publisher:
Asian Business Assoc
Keywords:
Subject
Business