Publication: You share, we donate! - an exploratory study on an emerging cause-related marketing phenomenon
Program
KU-Authors
KU Authors
Co-Authors
Wen, Xiaohan
Bowen, Melanie
Kim, Shinhye
Publication Date
Language
Type
Embargo Status
Journal Title
Journal ISSN
Volume Title
Alternative Title
Abstract
Source
Publisher
Asian Business Assoc
Subject
Business
Citation
Has Part
Source
Proceedings of 2017 China Marketing International Conference: Marketing Strategy In The Sharing Economy: Localization and Globalization