Publication: You share, we donate! - an exploratory study on an emerging cause-related marketing phenomenon
Program
KU-Authors
KU Authors
Co-Authors
Wen, Xiaohan
Bowen, Melanie
Kim, Shinhye
Editor & Affiliation
Compiler & Affiliation
Translator
Other Contributor
Date
Language
Type
Embargo Status
N/A
Journal Title
Journal ISSN
Volume Title
Alternative Title
Abstract
BAKILACAK
Source
Publisher
Asian Business Assoc
Subject
Business
Citation
Has Part
Source
Proceedings of 2017 China Marketing International Conference: Marketing Strategy In The Sharing Economy: Localization and Globalization
Book Series Title
Edition
DOI
item.page.datauri
Link
Rights
N/A