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Publication:
You share, we donate! - an exploratory study on an emerging cause-related marketing phenomenon

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dc.conference.dateJUL 14-17, 2017
dc.conference.locationBeijing, China
dc.conference.organizer5th Annual China Marketing International Conference of Chinese-Scholar-Marketing-Association (CMIC) - Marketing Strategy in the Sharing Economy - Localization and Globalization
dc.contributor.coauthorWen, Xiaohan
dc.contributor.coauthorBowen, Melanie
dc.contributor.coauthorKim, Shinhye
dc.contributor.departmentGraduate School of Business
dc.contributor.facultymemberNo
dc.contributor.kuauthorYılmaz, Tuba
dc.contributor.schoolcollegeinstituteGRADUATE SCHOOL OF BUSINESS
dc.date.accessioned2024-11-10T00:12:16Z
dc.date.issued2017
dc.description.fulltextNo
dc.description.harvestedfromManual
dc.description.indexedbyWOS
dc.description.openaccessNO
dc.description.peerreviewstatusN/A
dc.description.publisherscopeInternational
dc.description.readpublishN/A
dc.description.sponsoredbyTubitakEuN/A
dc.description.studentonlypublicationYes
dc.description.studentpublicationYes
dc.description.versionN/A
dc.identifier.WoSQuartileN/A
dc.identifier.eissn2357-1918
dc.identifier.embargoN/A
dc.identifier.endpage935
dc.identifier.issn2357-190X
dc.identifier.startpage934
dc.identifier.urihttps://hdl.handle.net/20.500.14288/17631
dc.identifier.wos000431839700085
dc.keywordsCause-related marketing
dc.keywordsSocial media
dc.keywordsCorporate social responsibility
dc.keywordsConsumer behavior
dc.language.isoeng
dc.publisherAsian Business Association
dc.relation.affiliationKoç University
dc.relation.collectionKoç University Institutional Repository
dc.relation.ispartofProceedings of 2017 China Marketing International Conference: Marketing Strategy In The Sharing Economy: Localization and Globalization
dc.relation.openaccessN/A
dc.rightsN/A
dc.subjectBusiness
dc.titleYou share, we donate! - an exploratory study on an emerging cause-related marketing phenomenon
dc.typeMeeting Abstract
dspace.entity.typePublication
local.contributor.kuauthorYılmaz, Tuba
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relation.isOrgUnitOfPublication.latestForDiscovery66c315a1-2b3d-40d3-89e4-aab9ae3b313b
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