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You share, we donate! - an exploratory study on an emerging cause-related marketing phenomenon

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dc.contributor.coauthorWen, Xiaohan
dc.contributor.coauthorBowen, Melanie
dc.contributor.coauthorKim, Shinhye
dc.contributor.departmentN/A
dc.contributor.kuauthorYılmaz, Tuba
dc.contributor.kuprofilePhD Student
dc.contributor.schoolcollegeinstituteN/A
dc.contributor.yokidN/A
dc.date.accessioned2024-11-10T00:12:16Z
dc.date.issued2017
dc.description.abstractN/A
dc.description.indexedbyWoS
dc.description.openaccessNO
dc.description.publisherscopeInternational
dc.identifier.doiN/A
dc.identifier.eissn2357-1918
dc.identifier.issn2357-190X
dc.identifier.urihttps://hdl.handle.net/20.500.14288/17631
dc.identifier.wos431839700085
dc.keywordsCause-related marketing
dc.keywordsSocial media
dc.keywordsCorporate social responsibility
dc.keywordsConsumer behavior
dc.languageEnglish
dc.publisherAsian Business Assoc
dc.sourceProceedings of 2017 China Marketing International Conference: Marketing Strategy In The Sharing Economy: Localization and Globalization
dc.subjectBusiness
dc.titleYou share, we donate! - an exploratory study on an emerging cause-related marketing phenomenon
dc.typeMeeting Abstract
dspace.entity.typePublication
local.contributor.authoridN/A
local.contributor.kuauthorYılmaz, Tuba

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