Publication:
PPAD: privacy preserving group-based advertising in online social networks

dc.contributor.departmentDepartment of Computer Engineering
dc.contributor.kuauthorBoshrooyeh, Sanaz Taheri
dc.contributor.kuauthorKüpçü, Alptekin
dc.contributor.kuauthorÖzkasap, Öznur
dc.contributor.schoolcollegeinstituteCollege of Engineering
dc.date.accessioned2024-11-09T11:54:00Z
dc.date.issued2018
dc.description.abstractServices provided as free by Online Social Networks (OSN) come with privacy concerns. Users’ information kept by OSN providers are vulnerable to the risk of being sold to the advertising firms. To protect user privacy, existing proposals utilize data encryption, which prevents the providers from monetizing users’ information. Therefore, the providers would not be financially motivated to establish secure OSN designs based on users’ data encryption. Addressing these problems, we propose the first Privacy Preserving Group-Based Advertising (PPAD) system that gives monetizing ability for the OSN providers. PPAD performs profile and advertisement matching without requiring the users or advertisers to be online, and is shown to be secure in the presence of honest but curious servers that are allowed to create fake users or advertisers. We also present advertisement accuracy metrics under various system parameters providing a range of security-accuracy trade-offs.
dc.description.fulltextYES
dc.description.indexedbyWOS
dc.description.indexedbyScopus
dc.description.openaccessYES
dc.description.publisherscopeInternational
dc.description.sponsoredbyTubitakEuEU
dc.description.sponsorshipTurkish Academy of Sciences
dc.description.sponsorshipRoyal Society of UK Newton Advanced Fellowship
dc.description.sponsorshipEuropean Union (EU)
dc.description.sponsorshipEU COST Action
dc.description.versionAuthor's final manuscript
dc.identifier.doi10.23919/IFIPNetworking.2018.8696817
dc.identifier.embargoNO
dc.identifier.filenameinventorynoIR03709
dc.identifier.isbn9783903176089
dc.identifier.quartileN/A
dc.identifier.scopus2-s2.0-85065483028
dc.identifier.urihttps://doi.org/10.23919/IFIPNetworking.2018.8696817
dc.identifier.wos493755200065
dc.keywordsCryptography
dc.keywordsEconomic and social effects
dc.keywordsMarketing
dc.language.isoeng
dc.publisherInstitute of Electrical and Electronics Engineers (IEEE)
dc.relation.grantnoNA140464
dc.relation.grantnoIC1306
dc.relation.ispartof17th International IFIP TC6 Networking Conference, Networking 2018
dc.relation.urihttp://cdm21054.contentdm.oclc.org/cdm/ref/collection/IR/id/10564
dc.subjectComputer science
dc.subjectEngineering
dc.titlePPAD: privacy preserving group-based advertising in online social networks
dc.typeConference Proceeding
dspace.entity.typePublication
local.contributor.kuauthorKüpçü, Alptekin
local.contributor.kuauthorÖzkasap, Öznur
local.contributor.kuauthorBoshrooyeh, Sanaz Taheri
local.publication.orgunit1College of Engineering
local.publication.orgunit2Department of Computer Engineering
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relation.isOrgUnitOfPublication.latestForDiscovery89352e43-bf09-4ef4-82f6-6f9d0174ebae
relation.isParentOrgUnitOfPublication8e756b23-2d4a-4ce8-b1b3-62c794a8c164
relation.isParentOrgUnitOfPublication.latestForDiscovery8e756b23-2d4a-4ce8-b1b3-62c794a8c164

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