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Marketing strategy in tough economic times

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dc.contributor.advisorTunalı, Ayşegül Özsomer
dc.contributor.advisorid0000-0003-3262-7759
dc.contributor.authorÖzturan, Peren
dc.contributor.instituteKoç University Graduate School of Business
dc.contributor.programBusiness Administration
dc.contributor.yokid108158
dc.date.accessioned2024-11-09T22:39:39Z
dc.date.issued2013
dc.descriptionii, 134 l. : ill. 30 cm.
dc.identifier.urihttps://hdl.handle.net/20.500.14288/5914
dc.languageEnglish
dc.publisherKoç University
dc.relation.collectionKU Theses and Dissertations
dc.rightsrestrictedAccess
dc.rights.copyrightsnote© All Rights Reserved. Accessible to Koç University Affiliated Users Only!
dc.subjectMarketing, Management
dc.subjectStrategic planning
dc.thesis.degreeDoctoral Degree
dc.thesis.grantorİstanbul
dc.titleMarketing strategy in tough economic times
dc.typeDissertation
dspace.entity.typePublication
relation.isAdvisorOfThesis9e656896-7742-4d53-b20f-6d59f191be76
relation.isAdvisorOfThesis.latestForDiscovery9e656896-7742-4d53-b20f-6d59f191be76

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