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Marketing strategy in tough economic times

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dc.contributor.advisorTunalı, Ayşegül Özsomer
dc.contributor.departmentGraduate School of Business
dc.contributor.kuauthorÖzturan, Peren
dc.contributor.programBusiness Administration
dc.contributor.schoolcollegeinstituteGRADUATE SCHOOL OF BUSINESS
dc.coverage.spatialİstanbul
dc.date.accessioned2024-11-09T22:39:39Z
dc.date.issued2013
dc.format.extentii, 134 l. : ill. 30 cm.
dc.identifier.urihttps://hdl.handle.net/20.500.14288/5914
dc.language.isoeng
dc.publisherKoç University
dc.relation.collectionKU Theses and Dissertations
dc.rightsrestrictedAccess
dc.rights.copyrightsnote© All Rights Reserved. Accessible to Koç University Affiliated Users Only!
dc.subjectMarketing, Management
dc.subjectStrategic planning
dc.titleMarketing strategy in tough economic times
dc.typeDissertation
dspace.entity.typePublication
local.contributor.kuauthorÖzturan, Peren
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