Publication: Marketing strategy in tough economic times
Files
Program
Business Administration
KU-Authors
KU Authors
Co-Authors
Authors
Özturan, Peren
Advisor
Tunalı, Ayşegül Özsomer
Publication Date
2013
Language
English
Type
Dissertation
Journal Title
Journal ISSN
Volume Title
Abstract
Description
ii, 134 l. : ill. 30 cm.
Source:
Publisher:
Koç University
Keywords:
Subject
Marketing, Management, Strategic planning