Publication: Marketing strategy in tough economic times
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Program
Business Administration
KU-Authors
KU Authors
Co-Authors
Authors
Özturan, Peren
Advisor
Tunalı, Ayşegül Özsomer
Publication Date
Language
English
Type
Journal Title
Journal ISSN
Volume Title
Abstract
Source:
Publisher:
Koç University
Keywords:
Subject
Marketing, Management, Strategic planning