Empowering prevention: uterine cancer awareness and advocacy in the digital age and world of social media

Abstract

Purpose We aim to evaluate the reach, engagement, and evolution of the inaugural Uterine Cancer Awareness Month (UCAM) social media campaign (2023–2024) on Twitter/X, focusing on user participation, content trends, and key influencers. Methods We conducted a social network analysis of Twitter/X posts using the hashtags #endometrialcancer, #uterinecancer, and #wombcancer over three years (2022–2024). Data were collected and analysed using NodeXL Pro, utilizing the Clauset–Newman–Moore and Harel–Koren Fast Multiscale algorithms for cluster and layout visualization. Results In 2022, 343 users generated 557 interactions, emphasizing health disparities and symptom awareness. The engagement peaked in 2023 with 302 users and 731 interactions, driven by strategic hashtag use and awareness efforts. A decline was noted in 2024 with 237 users and 484 interactions. Word pair analysis showed evolving themes, from general symptom awareness in 2022 to targeted messaging around advanced cases and recurrence in 2024. Conclusion The UCAM-social media campaign showed promising initial growth but experienced a decline in engagement by 2024, highlighting the need for sustained and diversified strategies. Our study, which assessed the campaign’s impact over a period exceeding one year, a rarity in the current literature, highlights critical insights for future initiatives.