Publication:
Smellizing cookies and salivating: a focus on olfactory imagery

dc.contributor.coauthorKrishna, Aradhna
dc.contributor.coauthorMorrin, Maureen
dc.contributor.departmentGraduate School of Business
dc.contributor.kuauthorSayın, Eda
dc.contributor.schoolcollegeinstituteGRADUATE SCHOOL OF BUSINESS
dc.date.accessioned2024-11-09T23:34:24Z
dc.date.issued2014
dc.description.abstractThe concept of olfactory imagery is introduced and the conditions under which imagining what a food smells like (referred to here as smellizing it) impacts consumer response are explored. Consumer response is measured by: salivation change (studies 1 and 2), actual food consumption (study 3), and self-reported desire to eat (study 4). The results show that imagined odors can enhance consumer response but only when the consumer creates a vivid visual mental representation of the odor referent (the object emitting the odor). The results demonstrate the interactive effects of olfactory and visual imagery in generating approach behaviors to food cues in advertisements.
dc.description.indexedbyWOS
dc.description.indexedbyScopus
dc.description.issue1
dc.description.openaccessNO
dc.description.publisherscopeInternational
dc.description.sponsoredbyTubitakEuN/A
dc.description.volume41
dc.identifier.doi10.1086/674664
dc.identifier.eissn1537-5277
dc.identifier.issn0093-5301
dc.identifier.quartileQ2
dc.identifier.scopus2-s2.0-84901189170
dc.identifier.urihttps://doi.org/10.1086/674664
dc.identifier.urihttps://hdl.handle.net/20.500.14288/12345
dc.identifier.wos336798600003
dc.keywordsVisual-imagery
dc.keywordsMental-imagery
dc.keywordsIndividual-differences
dc.keywordsDietary restraint
dc.keywordsParotid secretion
dc.keywordsOdor objects
dc.keywordsFood stimuli
dc.keywordsPerception
dc.keywordsMemory
dc.keywordsNose
dc.language.isoeng
dc.publisherOxford Univ Press Inc
dc.relation.ispartofJournal of Consumer Research
dc.subjectBusiness
dc.titleSmellizing cookies and salivating: a focus on olfactory imagery
dc.typeJournal Article
dspace.entity.typePublication
local.contributor.kuauthorSayın, Eda
local.publication.orgunit1GRADUATE SCHOOL OF BUSINESS
local.publication.orgunit2Graduate School of Business
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