Publication: Constructive cynicism
Program
KU-Authors
KU Authors
Co-Authors
Keiningham, T.L.
Vavra, T.G.
Advisor
Publication Date
2006
Language
English
Type
Review
Journal Title
Journal ISSN
Volume Title
Abstract
N/A
Description
Source:
Marketing Management
Publisher:
American Marketing Association (AMA)
Keywords:
Subject
Business administration